Rare and EndangeredWILD ANIMALS

Belgian Beauty Loses Modelling Contract After Posting Big Game Hunting Pic

  • It was a dream come true for 17 year old Axelle Despiegelaere when a picture snapped of her at a World Cup game caught the attention of global cosmetics giant, L’Oreal. Sporting a horned hat, colourful face paint, pomp poms and team scarf, the picture of the Belgian born beauty quickly went viral, eventually winning her a modeling contract with the world’s most famous make up brand.

    After the recent Kendall Jones scandal, you'd think this Belgian belle would've known better!

    After the recent Kendall Jones scandal, you’d think this Belgian belle would’ve known better!

    Image credit: The Independent

    However Axelle’s dream came to an abrupt end when another, not so flattering picture, made headlines across the globe. This time, the teenager was shown posing with a rifle in front of a dead Oryx Gazelle, one of Africa’s most sought after big game kills. Ms Despiegelaere posted the photo herself, captioned with the following reference to the upcoming Belgium vs USA match:

    “Hunting is not a matter of life or death. It’s much more important than that… this was about 1 year ago…ready to hunt Americans today haha.”

    Axelle may have gained over 17,000 likes but the public weren't too happy with this one!

    Axelle may have gained over 17,000 likes but the public weren’t too happy with this one!

    Image credit: The Independent

    While Axelle was in good spirits, the picture caused huge controversy among animal welfare activists, anti-hunting protesters and animal lover alike.

    L’Oreal wasn’t laughing either and was quick to draw Despiegelaere’s contract to a quick close. As a company keen to portray itself as sympathetic to animal welfare across the board, Axelle’s enthusiasm for hunting did not fall in line with the company’s professional values.  While L’Oreal refused to comment on whether or not the picture was the source of the contract cull, they did publically stress that they no longer test on animals or support animal cruelty in any way, shape or form.

    In an interview with The Independent, a representative from the leading cosmetics brand said “L’Oréal Professionnel Belgium collaborated with her on an ad hoc basis to produce a video for social media use in Belgium. The contract has now been completed.”

    Looks like Axelle just wasn’t ‘worth it’ for the globally recognised makeup and skin care giant.

    Share this if you think big game hunting is a disgrace!

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